<aside> 💡 Goal: Meesho wants to be the lowest-priced eCommerce platform. This will make them market leaders in Tier II & Tier III cities Let’s conduct market research towards this goal.

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The Role :

Product Manager at Meesho

In charge of the Pricing Charter

Meesho:

Meesho is an e-commerce platform focussing on Tier II and Tier III city. customers in India. The company provides a platform for sellers where they list their products and the end customers buy thorgh these listings on the meesho platform. The logistics of the delivery related processes is dealt by delivery ervice providers like FedEX, Delhivery, etc. Company primary focuses on “price” as the major factor in driving the business and providing value.

acquisition → activation → engagement → retention of suppliers on the platform.

Jobs-To-Be-Done

When I want to buy clothes I want to buy in budget so I can look good and keep my financial balance good.

The important and relavent Jobs to be done identified from the users.

• buying good product with ease
• buying low priced clothes

objectives

• Understanding how Meesho works
• Researching the competitors in the market and their variables of success
• Understanding the user journey and the best possible methods of increasing growth.

Structure of Meesho